For Graysons, blending an expert content strategy based on extensive local keyword research, link-building campaigns and data analysis was key to getting the right people engaging with the site. To increase the firm’s profile and visibility, we used the latest academic research alongside data from sources such as the Office of National Statistics to create interesting and compelling articles and place them in publications relevant to the areas Graysons prioritised. When pitching the content, our editorial department targeted law gazettes, legal publications around divorce and local press to make sure the content reached the proper audiences.